For the second year in a row, Sephora and Rare Beauty by Selena Gomez recognized World Health Day with the Make A Rare Impact campaign. The goal of World Mental Health Day, which takes place annually on October 10, is to raise awareness of mental health issues worldwide and to mobilize efforts to support mental health.
 
Building on the success of the inaugural partnership in 2023, Sephora will donate 100%* of Rare Beauty product sales on October 10 to the Rare Impact Fund, including sales in-store and online in 27 markets as well as at Sephora at Kohl’s locations across the United States.
 
Selena Gomez, Founder and Creator of Rare Beauty and the Rare Impact Fund, commented, 
 
“I’m incredibly grateful to continue our partnership with Sephora for World Mental Health Day. When I launched the Rare Impact Fund my goal was to expand access to mental health services and education for young people – something I craved in my own youth. The mental health crisis continues to impact young people disproportionately and partners like Sephora are instrumental, not only by believing in this mission, but by contributing crucial funds to expand mental health resources for the young people who need them.”
 
The Rare Impact Fund was founded in 2020 by Gomez to mobilize $100 million for organizations increasing access to youth mental health services and education globally.
 
Rare Beauty directly donates 1% of sales to the Rare Impact Fund and it raises additional funds with support from philanthropic foundations, individuals, and corporate partners. The Rare Impact Fund currently supports 26 organizations across five continents, expanding access to mental health services and education for young people.
 
Scott Friedman, Chief Executive Officer at Rare Beauty, added,
 
“Sephora has been a true partner since Rare Beauty’s launch in 2020, championing Selena’s vision to redefine beauty conversations and prioritize self-acceptance. For the second year in a row, we are excited to continue our impactful fundraising efforts with Sephora to benefit the Rare Impact Fund’s lifesaving work.”
 
Guillaume Motte, President and CEO of Sephora, said, 
 
“It is with great pride that we renew this unique partnership with Rare Beauty and the Rare Impact Fund. At Sephora, we are driven by our purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty, and we are proud to have built a community of committed brands that share this vision and act upon their values. Rare Beauty’s commitment to mental health is a perfect illustration of how beauty can make a difference, and we are committed to make this initiative a success across our markets.”
 
Donations will occur across 27 markets where Sephora operates, including Australia, Brazil, Bulgaria, Canada, Czech Republic, Denmark, France, Germany, Greece, Hong Kong SAR, India, Indonesia, Italy, Mexico, New Zealand, Philippines, Poland, Portugal, Romania, Serbia, Singapore, Spain, Sweden, Switzerland, Thailand, the United Kingdom and the United States.
 
Deborah Yeh, Global Chief Marketing Officer, Sephora, commented, 
 
“Sephora wants prestige Beauty to be a safe and welcoming space for everyone, and we are proud to leverage the power of our Brand and of our global network of stores and digital channels to support the Rare Impact Fund and its mission. Last year was already a major success, and we hope for an even greater impact this year, thanks to the power of our passionate worldwide community.”
 
Elyse Cohen, EVP of Social Impact & Inclusion at Rare Beauty, and President of the Rare Impact Fund shared, 
 
“Joining forces with SEPHORA on the Make A Rare Impact campaign for the second year in a row is a testament to our shared values and continued commitment to addressing youth mental health. We’re proud to partner with SEPHORA, and with their support, the Rare Impact Fund has made significant strides impacting an annual average of over one million young people and more than one 1,000 educational systems across the globe.”

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